Company overview

Smilegate is a Mega Value Innovator in Entertainment headquartered in Korea, since its foundation in 2002, Smilegate has continuously strived for happier lives and a more hopeful society by developing and providing quality games and content. Smilegate operates businesses in areas of game development and services, investments, and social contributions; develops and discovers various games and cultural content; and provides them as global services by increasing their value. The representative game is CROSSFIRE that world’s no.1 online FPS game with more than 670 million players from 80 countries, has surprising records such as having over 8 million concurrent users, has reached $10.5 billion sales revenue since its global launch.

Smilegate Vietnam

Entering the Vietnam market from 2023, Smilegate Vietnam‘s mission is to provide stable development & operation of the Smilegate platform and services, expanding beyond the development center to the region and expanding into an Asian hub.

Job description

1. Product & In-Game Event Operations
- Plan, execute, and monitor in-game events (event calendar) to optimize Engagement, Retention, and Monetization.
- Collaborate with the Product team to ensure features and content are delivered on schedule.
- Conduct product testing (QA/QC), evaluate quality, and propose improvements to enhance user experience.

2. Platform Operations (Social & Community)
- Manage and coordinate content across social platforms (Facebook, YouTube, TikTok).
- Develop content calendars and collaborate with Content/Creative teams to produce channel-specific content.
- Monitor user feedback, synthesize insights from social channels, and propose product improvements.
-  Collaborate with KOLs/Influencers and community partners to execute marketing campaigns.

3. Marketing
- Demonstrate strong marketing knowledge, with proven ability to strategize User Acquisition and Brand Positioning to drive product growth.
- Participate in planning cross-promotion and seasonal campaigns aligned with the product roadmap.
- Evaluate marketing campaign effectiveness from a product perspective (user quality and impact on in-game metrics).

4. Data Analysis & Operational Optimization
- Track and analyze key operational metrics: DAU, MAU, Retention Rate, ARPU, LTV, Churn Rate.
- Build periodic reports on product and event performance, providing data-driven optimization recommendations.
- Utilize data analytics tools to understand and interpret user behavior.

5. Technology Trends & Innovation
- Research and stay updated on technology trends in the gaming industry (AI-generated content, procedural generation, live-ops automation).
- Propose the application of new technologies/features to enhance product competitiveness.
- Monitor competitors and global gaming market trends.

6. User-Centric Mindset
- Prioritize user experience in all operational and product development decisions.
- Collect, synthesize, and prioritize user feedback from multiple channels (store reviews, social media, support tickets) into actionable insights.
- Propose UX/UI and gameplay flow improvements based on real user pain points.

Your skills and experience

Must-have:

• Minimum 3–5 years of experience in the gaming industry or digital platform operations.
• Experience managing social platforms (Facebook, YouTube, TikTok).
• Data-driven mindset: ability to interpret and act on data rather than intuition.
• Fundamental knowledge of marketing (UA, ASO, campaign planning).
• Proficient in English (reading/writing documentation and communicating with international partners).
• Passion for gaming

Nice-to-have

• Bachelor’s degree in Business, Technology, or a related field.
• Experience operating game products or platforms with a large user base.
• Detail-oriented, careful, and proactive with a “can-do” mindset.
• Understanding of AI trends in gaming (AI-generated art, video, automation).
• Design thinking mindset: ability to balance business goals and user experience

Why you‘ll love working here.

The beneftis we offer

 Health and Wellness

• Premium health insurance
• Safe, ethical, secure, and healthy workplace

 Financial Well-Being

• Competitive compensation package
• Annual bonus program

 Personal Development

• Budget for individual learning & development

 Work-life balance

• 14 days of paid annual leave, increasing by 1 day each year
• Flexible working timeframe

 Workplace experiences

• Modern working equipment
• Well-stocked pantry to relax and recharge.
• Engagement activities (monthly team bonding, yearly company trip…)
• Sponsored sports clubs, Korean classes, and so on
• Business trip opportunities to Korean Headquarters